Change is good
|Posted by Megan Goodacre on Jan 17, 2012|
Something's afoot at Tricksy Knitter. The logo is different, the store has changed, there are knitting robots, I got up before 7 this morning to go swimming... What in the name of everything is happening? It's okay, change is good. Except when it's bad. But this time, it's good. And the swimming is Teresa's fault.
We're so pleased (relieved, exhausted, dehydrated) to announce a new logo, a new store, a new site, and a new product for Tricksy Knitter. A few months ago, I got a bee in my bonnet about knitter's graph paper. I was printing it off, one sheet at a time on my inkjet printer, and I thought Wouldn't it be great if someone made a spiral bound notebook, with a tasteful cover, and knitter's graph paper? And one thing led to another, and voila, notebooks for all! (We're impulsive that way. Bees in bonnets often lead to dramatic decisions. That's how we ended up moving to France for a year with a toddler. Don't worry, it was our toddler.) And of course, designing the notebooks meant I needed to get to my logo figured out. (The cable needle logo was always meant to be temporary; I know, it looked knitterly, but I don't actually knit a lot of cables.) Thank you Charles for all your hard work, best minion ever. And thank you Wayside Press for your fantastic printing and customer service.
A lot of logos were roughed out and rejected along the way. The final version combines a lot of elements in a very simple mark: its line traces a section of knitter's graph; the line is unbroken, which speaks of the magic of a single piece of string being knitted into fabric; and it kind of looks like the Apple Command button, which pleases the Mac geek in me.
Here are some comforting epigrams for those of you who don't like change (okay, to be fair, most epigrams about change are about social change, so bear with me):
A carnival is not a revolution - Howard Barker
Change does not roll in on the wheels of inevitability, but comes through continuous struggle - Martin Luther King Jr.
Beware of health nuts who get you up before 7 in the morning to go swimming - Megan Goodacre. (Okay that's not about change, just testing to see if you were still reading).
Yesterday I was clever, that is why I wanted to change the world. Today I am wise, that is why I am changing myself. - Sri Chinmoy
Obstacles cannot crush me. Every obstacle yields to stern resolve. He who is fixed to a star does not change his mind. - Leonardo da Vinci
Little changes are the enemies of great changes - Bertolt Brecht
It is only the most intelligent and the most stupid who are not susceptible to change - Confucius
Change alone is unchanging- Heraclitus